CRM Software Development

CRM Software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. The other main functions of this software include recording various customer interactions (over email, phone calls, social media or other channels, depending on system capabilities), automating various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system.

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

CRM Software Development

Operational CRM Development

In this role, the primary aim of the CRM system is to automate and integrate the 3 backbone functions of any business: Sales, Marketing and Support. Such systems generally consists of a dashboard that provides a snapshot view of all three functions in a single page for any given customer. For instance, the dashboard displays any client’s contact information, past sales, previous marketing efforts undertaken and any issues logged or support help previously provided. This summarizes the relationship status of the customer to any CRM system user so that they can use the information to grow the relationship in future touch points.

Operational CRM systems basically aim to streamline the business itself in three ways:

  • Sales force automation
  • Marketing automation
  • Service automation

Analytical CRM Development

In this role, the primary aim of the CRM system is to critically analyze customer data obtained through multiple sources and present findings so as to enable the management to make better informed decisions. Analytical CRM systems make use of techniques such as data mining, correlation and pattern recognition. These analytics help ameliorate customer service by discovering minor issues which, if undetected, have the potential to blow out of proportion and hamper brand image. This proactive study will help in building customer trust and loyalty. It also helps to find gaps in the execution of business strategy so that corrective measures can be taken to steer the business in the right direction.

Basically, Analytical CRMs are all about data analysis and reporting. A good example of an analytical CRM is Base CRM that provides detailed analytics and customized reports.

Collaborative CRM Development

In this role, the primary aim of the CRM system is to incorporate external stakeholders like suppliers, vendors and distributors as well as share any information gleaned from customer interactions across the organization. For instance, feedback gathered from a technical support call could provide direction to marketing about products and services that might be of interest to the customer so that specific promotional offers can be targeted.

This kind of CRM basically has improvement of communication between businesses and their key customers at its heart. The primary objective of collaboration is to enhance the quality and levels of customer service being offered, ultimately leading to enhanced customer satisfaction, retention and loyalty.

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We are located in New Delhi, serving clients worldwide. Shoot us an email, give us a call, or fill out our Project Brief if you're interested in getting started.

Shankar Garden, Vikaspuri, New Delhi, India

+91 8826714133